See Your Money
August 13th, 2008See Your Money
By Not Wasting It
Why is it, exactly, that people still insist upon spending several hundreds of dollars on new eyeglasses at the “big name” optical franchises located in every mall across the nation?
Is it because they just have too much money and have run out of places to store it? Or, they’ve paid off every last cent of their debts and this is some sort of tax incentive? Or, even crazier, they actually believe the hype that those retailers sell better quality frames and lenses than lesser-expensive competitors?
For the record, all of those reasons would be equally incorrect.
The reality is, Zenni Optical provides a wide range of high quality frames and lenses for as little as $8.00 plus shipping. By cutting out the middle man and relying on word of mouth rather than a large marketing budget, they are able to provide exceptional deals to anyone in need of eyeglasses.
Don’t take my word for it though – Clark Howard, the popular U.S. talk radio host of the nationally syndicated consumer advocate program The Clark Howard Show, recently recommended Zenni Optical as well.
Just because these glasses are inexpensive, that doesn’t mean they are “cheap”. All eyeglasses from Zenni Optical include anti scratch coating (extra at the competitor), full UV protection (also extra at the competitor), thin and light 1.57 index lens (you know, still extra at the competitor) and a full guarantee.
You can pay for lenses, or you can pay for marketing. It’s your choice.
